The hospitality industry is a service sector where success is dependent on two key elements – customisation and personalisation. Hospitality organisations place huge emphasis in making their guests and visitors feel as comfortable as possible and the first step to achieving this is through effective communication.

To optimise unlimited opportunities that the hospitality industry presents, organisations must ensure that they translate all their customer oriented materials into either the guests’ native language or a language that is easily understood by their guests. In other words, a home away from home truly makes a difference to exhausted travellers since battling miscommunication would be the last thing on their mind.